The Children’s Hospital Foundation (CHF) - A new Experience for Supporters
The Challenge
The Children’s Hospital Foundation (CHF) team recognised that their number one brand, engagement and donation platform needed a refresh to align with best practice UX and Design as well as cater to the Foundation’s specific user needs. The previous Children’s Hospital Foundation website was outdated and not representative of how CHF wanted to position itself. The website needed to be more effective at communicating the impact the Foundation was making as well as improving key user flows such as the donation experience.
Project Goals
Increase in number of online donations through increased traffic volume as well as conversion rate
Set up online data tracking to understand the behaviour of supporters online
Easy to administer CMS system so CHF staff can easily create and update content
Redesign navigation to drive users to key sections of the website
Increase in number of online donations through increased traffic volume as well as conversion rate
Set up online data tracking to understand the behaviour of supporters online
Easy to administer CMS system so CHF staff can easily create and update content
Redesign navigation to drive users to key sections of the website
